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October 8, 2002
By: TOM BRANNA
Editor
Procter & Gamble Hygiene and Health Care Ltd., Bombay, said Tuesday it has licensed its Camay brand of soaps in India to Nirma Ltd. because it plans to concentrate on just four markets. Under terms of the agreement, Nirma will have an exclusive right to manufacture and market the Camay brand of soap in India, said Ashok Chhabra, executive director of P&G. He didn’t disclose the financial arrangements, but said that the agreement is valid initially for of five years.“They (N...
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